Mid-Atlantic Elite | Brand Identity + Print Design
Blank Slate, Bold Brand: Mid-Atlantic Elite's Identity Revolution
Mid-Atlantic Elite, a powerhouse in Allstar Cheer and Tumbling, was ready to shake things up. They needed a brand identity that matched their fierce commitment to training athletes for competitive cheerleading—something that would not just catch the eye but command attention.
Starting from scratch meant we had the exciting opportunity to create a brand that truly embodies the spirit of cheerleading. Mid-Atlantic Elite needed a bold visual identity that would resonate with athletes of all skill levels and reflect the intensity and excitement of their programs.
The Challenge
We dove deep into the world of cheerleading to craft a brand identity that stands out:
Logo Design: Developed a striking logo that conveys movement and strength, setting the tone for a brand that’s all about high performance.
Color Palette: Created an electrifying color scheme that energizes and excites, perfectly reflecting the vibrancy of competitive cheer.
Print Design: Designed large banners for events that not only showcase their programs but also create an exhilarating atmosphere, turning heads and drawing in crowds.
Our Approach
With this fresh brand identity, Mid-Atlantic Elite has emerged as a formidable presence in the cheer community. Their new logo and dynamic print materials have made them instantly recognizable at competitions, attracting athletes eager to join a team that embodies excellence. The cohesive branding fosters pride and enthusiasm among athletes and families alike.
